You just joined a new business opportunity and you're stoked, so much so that you want to tell each and every person about it....STOP!
Let's pull on the reigns a bit before climbing the rooftops and shouting at the top of your lungs. You want to regroup, I know you're excited about the product or service, I know you need to earn some income with this, I know that your sponsor and company are telling you to make a list of everyone you know, but WAIT a moment, and create your OWN story.
What I mean by creating your own story is while it's completely fresh in your mind, ask yourself, "WHY did I just join XYZ company?"
Now write it down, and if you're really down to capture the moment, grab your phone and record yourself answering this question. The answer to this question will be UNIQUE to you. Sure others may have a similar story, but none identical to your circumstances, hopes and dreams.
The use of YouTube, Facebook, Snapchat, Twitter, Instagram, LinkedIn, and so on are there for you to engage with your audience, and the last thing you want to do is tell them the end of your story. Your goal is to provide bread crumbs, don't give away the ending to your story, peak their interest. Give people what they're looking for. Think of how your sponsor or business got you. Were you actively looking for that opportunity? If not, what caught your intention? Now, how can you do it better?
See we're not always going to be so lucky as to find a person exactly like us who's looking. Many times people are on social media platforms to connect with people they know or want to know, and the last thing they want is to be interupted by some Network Marketer disguised like a friend. Really be their friend, share your story, and wait to see if they ask questions.
You must become a master of social cues. If you're at a party, or any social event, the last thing you want to do is start talking about your business as soon as you arrive, right? When you arrive to a party, and are introduced to people you don't know, do you shake their hands with a business card in your hands? I sure hope not, you ask them questions, you get to know them a bit and try to find a connection, right? That's pretty much how you should treat any social media platform.
Each social media platform will have their use, for example Facebook is known for being the place to connect with people, so this is a good place to reconnect with old friends. If you want to represent your business on Facebook, the best way to do this will be by creating a Business Page (Fan Page). That's the very best way you can use Facebook to brand Yourself and, not just what YOU do.
The do's and dont's of marketing yourself online can mostly be left to common sense, but let's face it we've all met people with very little of it. Here's a little LIST of some Do's and Don'ts:
- Be where your Audience is
- Be active in your chosen space
- Maxemize your time, post when most are online
- Brand yourself with a professional profile picture
- Share other's info as you'd like them to do for you
- Double check your posts before sending them off
- Have your own style, be Unique & stay true to you
- Make positve comments on popular treads
- Be the first to report things that are trending within your industry
- Always reply back to comments in a timely fashion
- Participate in negative conversations
- Post things about your business on your personal space
- Post only about your business, products, or services
- Pat yourself on the back
- Network outside your target audience
- Forget to protect your social accounts by setting your privacy settings
- Spam your links all over the place
- Reply to comments in a negative tone
- Not reply at all to comments left by others
- Rely solely on automation tools
Hope this List of Do's and Don'ts of Marketing Yourself Online helps, and if you found value from it, please share it!
To Your Success,